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MAKRO Cash & Carry ČR s.r.o. s r.o. - Basic Information

"MAKRO Cash & Carry" was established as a daughter company of "SHV METRO". The new company METRO AG overtook all wholesale activities of "SHV METRO" in Europe by January 1, 1998.

In the Czech Republic, there are twelve MAKRO Cash & Carry wholesale centers. The floor space of each store is approximately 15.000 m2 (sales space is 9.700 m2). Exceptions are Černý Most (8.500 m2), Plzeň (6.500 m2), Zlín and Liberec (6.000 m2).

These centers focus on wholesale of a wide range of food and non-food consumption goods to registered entrepreneurs, especially to vendors and to companies active in the field of gastronomy. They are attractive shopping sites for retailers as much as for wholesalers or other customers as e.g. public administration bodies, schools, hospitals or other institutions of the kind. Likewise, the packaging of food matches this need - more consumer-like packaging for retailers, and large packages for gastronomy are available.

We issue Customer Cards to entrepreneurs (natural and legal persons) on bases of a registration. These cards allow their holders to enter not only all wholesale centers of MAKRO Cash & Carry in the Czech Republic, but the whole METRO / MAKRO network in other countries as well. For each customer, maximum two Customer Cards can be issued. All cards will be registered on the name of the holder. It is up to holder's decision - that means the owner or the statutory deputy of the company or organization - to which two deputies will the cards be entitled. By proper controls of holder's identity at the entrance to stores, employees of MAKRO Cash & Carry ČR s.r.o. assure the non-transferability of cards.

High turnover of merchandise, operational performance, a limited number of stores, efficient logistics and direct purchase of goods in huge quantities make it possible for MAKRO Cash & Carry ČR s.r.o. company to sell its goods for the most convenient trade prices.

Pilsner Urquel

Main policies

Plzensky Prazdroj, a.s. is a leading Czech and European brewing company. It symbolises the best traditions of this important industrial sector, and was responsible for assisting its development through a truly revolutionary event. In 1842, the forerunners of today's Plzensky Prazdroj produced the first brew of bottom-fermented lager, which gave its name to the largest category of beers in the world. Pilsner Urquell is the epitome of the category "Czech beers of the Pilsen type", the largest and most wide-ranging category of beer in the Czech Republic.

The company takes this position extremely seriously. In its business and all other activities, Plzensky Prazdroj respects the principles of transparency, fair economic competition and social responsibility. These principles permeate all company documents, guidelines and internal procedures, and are in accordance with relevant Czech and EU legislation and internationally recognised principles for corporate governance.

Plzensky Prazdroj is part of the SABMiller global brewing group, and thus applies the strictest international standards valid for SABMiller anywhere in the world. Above all, they involve a the company's responsible approach as a producer of alcohol, relations to its surroundings, to the environment, to employees and to business partners.

A key element in Plzensky Prazdroj's business practices is its emphasis on quality in all areas of its operations. The company is certified by an international authority according to ISO 9002 and ISO 14001 standards, and conforms to the strictest EU norms ensuring that foodstuffs are without defects (HACCP) and preventing pollution of the environment (IPPC).

Basic information

Plzensky Prazdroj is the leading brewing company in Central Europe. It has the largest beer sales in the Czech Republic and is the largest exporter of beer to more than 50 countries all over the world.

Through its brands Pilsner Urquell, Gambrinus, Radegast a Velkopopovicky Kozel, Plzensky Prazdroj sells more beer on the Czech market than any other company.
Plzensky Prazdroj, a. s., is a member of the international group SABMiller plc, the second largest brewing company in the world. The group's flag ship for its international portfolio is the Pilsner Urquell brand.


About company

The company CIPA spol. s r.o. was founded in 1992 in cooperation with a group of Italian Members, in order to make foreign foods and gastronomic specialities available on the Czech market. We have successfully fulfilled the plan for several years, to this date providing our services to more than 4,000 satisfied customers.

The original seafood range has been extended by hundreds of new products. Up-to-date trends require us to offer a wide portfolio of potato products, frozen fruits and vegetables, sweets and desserts, several kinds of exotic meat and, above all, fresh ocean fish; all products we offer come from top-level world manufacturers.

Our products are predominantly imported from Italy, the Netherlands, Denmark, France, Spain and Germany.

We are exclusive distributors of the following companies in the Czech Republic:

  • Coup de Pates
  • IGOR

In addition to wholesale distribution we also supply retail-outlet networks such as Tesco and Hypernova.